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Fashion Brand Management

- Plan, Scale and Market a Successful Fashion Business
Af: Alison Lowe Engelsk Paperback

Fashion Brand Management

- Plan, Scale and Market a Successful Fashion Business
Af: Alison Lowe Engelsk Paperback
Tjek vores konkurrenters priser

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.

Fashion Brand Management
is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage.

Exploring the key challenges and opportunities for today''s fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

Tjek vores konkurrenters priser
Normalpris
kr 340
Fragt: 39 kr
6 - 8 hverdage
20 kr
Pakkegebyr
God 4 anmeldelser på
Tjek vores konkurrenters priser

Learn how to develop, launch and build a successful fashion brand with this definitive textbook which explores the realities of the contemporary fashion industry.

Fashion Brand Management
is a complete guide to operating a fashion business in a multi-trillion revenue industry. Written by a leading innovator in the space, it describes how to gain competitive advantage, meaningfully embrace sustainability and purpose and successfully market to and engage consumers. Balancing theory with practical applications throughout, it also explores the key business models and financial management processes used in the industry and how fashion brands can build entrepreneurial advantage.

Exploring the key challenges and opportunities for today''s fashion businesses both large and small, Fashion Brand Management examines supply chain disruption, social selling and technological innovations including the metaverse, digital collections and blockchain. Featuring case studies from a range of innovative global brands including Ecoalf, MWHQ, Pala Eyewear and Unhidden, in-text features include learning objectives, key terms and activities. With supporting online lecture slides, this is an essential resource for fashion students.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781398609006
Indbinding: Paperback
Udgave:
ISBN-10: 1398609005
Kategori: PR
Udg. Dato: 3 feb 2023
Længde: 20mm
Bredde: 240mm
Højde: 170mm
Forlag: Kogan Page Ltd
Oplagsdato: 3 feb 2023
Forfatter(e): Alison Lowe
Forfatter(e) Alison Lowe


Kategori PR


ISBN-13 9781398609006


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 20mm


Bredde 240mm


Højde 170mm


Udg. Dato 3 feb 2023


Oplagsdato 3 feb 2023


Forlag Kogan Page Ltd

Kategori sammenhænge