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Fashion Brand Stories
Engelsk
Bogcover for Fashion Brand Stories af Joseph H. Hancock, 9781350135543
Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781350135543
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1350135542
Udg. Dato:
20 okt 2022
Størrelse i cm:
15,7 x 23,3 x 1,4
Oplagsdato:
20 okt 2022
Forfatter(e):
Paperback 2022
Format:

Bog beskrivelse

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi’s®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.

These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you’ll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.

Instructor’s resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

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Specifikationer
Sprog:
Engelsk
Sider:
216
ISBN-13:
9781350135543
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1350135542
Udg. Dato:
20 okt 2022
Størrelse i cm:
15,7 x 23,3 x 1,4
Oplagsdato:
20 okt 2022
Forfatter(e):
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