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Fashion Branding Unraveled
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781563678745
Indbinding:
Paperback
ISBN-10:
1563678748
Kategori:
Udg. Dato:
15 apr 2011
Størrelse i cm:
18,7 x 23,5 x 1,9
Oplagsdato:
15 apr 2011
Forfatter(e):

Fashion Branding Unraveled

Engelsk
Paperback 2011
Format:

Bog beskrivelse
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and—most important—their effects on the future of branding.
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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781563678745
Indbinding:
Paperback
ISBN-10:
1563678748
Kategori:
Udg. Dato:
15 apr 2011
Størrelse i cm:
18,7 x 23,5 x 1,9
Oplagsdato:
15 apr 2011
Forfatter(e):
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