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Fashion Marketing
- an anthology of viewpoints and perspectives
Engelsk
Bogcover for Fashion Marketing af , 9781032730400
Specifikationer
Sprog:
Engelsk
Sider:
500
ISBN-13:
9781032730400
Indbinding:
Paperback
ISBN-10:
1032730404
Udg. Dato:
1 mar 2024
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
1 mar 2024

Fashion Marketing

- an anthology of viewpoints and perspectives
Engelsk
Paperback 2024
Format:

Bog beskrivelse

First published in 1973, Fashion Marketing is intended for all whose work is linked to the vagaries of fashion or who are simply fascinated by the subject. Although much of the evidence and material collected here is related to textiles and clothing in particular, businessmen are becoming increasingly aware that fashion now extends its influence beyond its traditional fields. The fickleness of fashion has previously discouraged detailed analysis of trends, and such significant contributions to the literature as have been made often occur in the most unlikely places. It was this inaccessibility which led to the preparation of the present volume, which developed out of the considerable research activity into textile markets by the editors, first at the University of Bradford, and more recently at the Cranfield School of Management to which their research work was transferred in 1972. This book will be of interest to students of business, economics, marketing and fashion.

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Specifikationer
Sprog:
Engelsk
Sider:
500
ISBN-13:
9781032730400
Indbinding:
Paperback
ISBN-10:
1032730404
Udg. Dato:
1 mar 2024
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
1 mar 2024
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