Store besparelser
Hurtig levering
Gemte
Log ind
0
Kurv
Kurv
Fasten Your Seatbelt: The Passenger is Flying the Plane
Engelsk Hardback
Se mere i:
Fasten Your Seatbelt: The Passenger is Flying the Plane
Engelsk Hardback

644 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
Fasten Your Seatbelt: The Passenger is Flying the Plane is the fourth in a series written at the encouragement of practitioners in the global airline industry. Core customers are beginning to seize control of the direction of the industry from airline management. Customers are doing so due to deep dissatisfaction with what is being offered by traditional carriers across all areas, including network, product, price, customer service and the distribution system. New airlines have clearly focused business designs with the discipline to reject non-valued products or services. In the US, new airlines score higher in customer satisfaction, offering lower fares and making larger operating profits. This book is about customer behaviour and how to address it. It provides detailed but easy-to-read practical discussion of the changes required on the part of airline management not only to think boldly, but also to execute courageously and relentlessly, ground-breaking strategies to fly ahead of their customers. As with previous books written by Nawal Taneja, the primary audience continues to be senior level practitioners within the global airline industry - in both traditional carrier and low complexity carrier segments. The approach is impartial, candid and pragmatic, based on what is happening in the actual market place rather than theoretical business models.
Product detaljer
Sprog:
Engelsk
Sider:
262
ISBN-13:
9780754645283
Indbinding:
Hardback
Udgave:
ISBN-10:
0754645282
Kategori:
Udg. Dato:
9 aug 2005
Længde:
21mm
Bredde:
164mm
Højde:
240mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
9 aug 2005
Forfatter(e):
Vi anbefaler også
Kategori sammenhænge