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Film Marketing

Af: Finola Kerrigan Engelsk Paperback

Film Marketing

Af: Finola Kerrigan Engelsk Paperback
Tjek vores konkurrenters priser

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.

This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:

  • Additional pedagogy and visual examples to reinforce key points

  • A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world

  • New and expanded sections on social media, digital promotion, transmedia and crowdfunding

This is the original film marketing text which no engaged film or marketing student should be without.

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The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry.

This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes:

  • Additional pedagogy and visual examples to reinforce key points

  • A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world

  • New and expanded sections on social media, digital promotion, transmedia and crowdfunding

This is the original film marketing text which no engaged film or marketing student should be without.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 188
ISBN-13: 9781138013360
Indbinding: Paperback
Udgave: 2
ISBN-10: 1138013366
Kategori: Film-, TV- & radioselskaber
Udg. Dato: 13 mar 2017
Længde: 12mm
Bredde: 186mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 13 mar 2017
Forfatter(e): Finola Kerrigan
Forfatter(e) Finola Kerrigan

Kategori Film-, TV- & radioselskaber

ISBN-13 9781138013360

Sprog Engelsk

Indbinding Paperback

Sider 188

Udgave 2

Længde 12mm

Bredde 186mm

Højde 245mm

Udg. Dato 13 mar 2017

Oplagsdato 13 mar 2017

Forlag Taylor & Francis Ltd

Kategori sammenhænge