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Financial Aspects of Marketing
Engelsk
Bogcover for Financial Aspects of Marketing af Helen Wright, Ruth A. Schmidt, 9780333637821
Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780333637821
Indbinding:
Paperback
ISBN-10:
0333637828
Udg. Dato:
23 okt 1996
Størrelse i cm:
24,6 x 19,0 x 1,8
Oplagsdato:
23 okt 1996
Forfatter(e):
Paperback 1996
Format:

Bog beskrivelse
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:

*numerous exercises and examples

*learning objectives at the beginning of each chapter and summaries at the end

*case studies to pull together the areas so far covered

The use of spreadsheets is integrated into the text.







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Specifikationer
Sprog:
Engelsk
Sider:
320
ISBN-13:
9780333637821
Indbinding:
Paperback
ISBN-10:
0333637828
Udg. Dato:
23 okt 1996
Størrelse i cm:
24,6 x 19,0 x 1,8
Oplagsdato:
23 okt 1996
Forfatter(e):
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