Køb for 499 kr mere for gratis levering til pakkeshop
499 kr
Pakkeshop
599 kr
Hjemmelevering
Gemte
Log ind
0
Kurv
Kurv
Financial Communication
- A Critical Assessment
Engelsk
Bogcover for Financial Communication af Keith Butterick, 9780367340384
Specifikationer
Sprog:
Engelsk
Sider:
66
ISBN-13:
9780367340384
Indbinding:
Hardback
ISBN-10:
0367340380
Kategori:
Udg. Dato:
12 dec 2024
Størrelse i cm:
14,5 x 22,6 x 1,1
Oplagsdato:
12 dec 2024
Forfatter(e):

Financial Communication

- A Critical Assessment
Engelsk
Hardback 2024
Format:

Bog beskrivelse

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication.

Highlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, this book critically assesses its ideological role in normalising the idea and role of ‘the market’ and promotes the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles.

This volume will be of interest to researchers in the fields of PR, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

... Vis mere

Hos Booktok
508 kr
Læg i kurv nu
Fri fragt over 499,-
90 dages retur
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
66
ISBN-13:
9780367340384
Indbinding:
Hardback
ISBN-10:
0367340380
Kategori:
Udg. Dato:
12 dec 2024
Størrelse i cm:
14,5 x 22,6 x 1,1
Oplagsdato:
12 dec 2024
Forfatter(e):
Finder produkter...
Kategori sammenhænge