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Financial Communication

- A Critical Assessment
Af: Keith Butterick Engelsk Hardback

Financial Communication

- A Critical Assessment
Af: Keith Butterick Engelsk Hardback
Tjek vores konkurrenters priser

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication.

Highlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, this book critically assesses its ideological role in normalising the idea and role of ‘the market’ and promotes the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles.

This volume will be of interest to researchers in the fields of PR, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

 

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This essential guide to financial communication provides a concise critical overview of this increasingly important field. It challenges existing assumptions about the role and significance of financial public relations (PR) and investor relations, and the dominant paradigm of shareholder value. This book explores how the dominant paradigm in financial PR is based on the methodologically and historically incorrect assumption of symmetrical communication.

Highlighting the importance of financial communications in the corporate hierarchy where it is often a direct function of the Finance Director, this book critically assesses its ideological role in normalising the idea and role of ‘the market’ and promotes the neoliberal view that the sole function of the public company is to increase shareholder value. It opens up new theoretical perspectives by considering retail investor behaviour from the perspective of fandom theory through the behaviour of investors during financial booms, busts and bubbles.

This volume will be of interest to researchers in the fields of PR, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

 

Produktdetaljer
Sprog: Engelsk
Sider: 66
ISBN-13: 9780367340384
Indbinding: Hardback
Udgave:
ISBN-10: 0367340380
Kategori: Finansregnskaber
Udg. Dato: 12 dec 2024
Længde: 11mm
Bredde: 226mm
Højde: 145mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 12 dec 2024
Forfatter(e): Keith Butterick
Forfatter(e) Keith Butterick


Kategori Finansregnskaber


ISBN-13 9780367340384


Sprog Engelsk


Indbinding Hardback


Sider 66


Udgave


Længde 11mm


Bredde 226mm


Højde 145mm


Udg. Dato 12 dec 2024


Oplagsdato 12 dec 2024


Forlag Taylor & Francis Ltd

Kategori sammenhænge