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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
Engelsk
Bogcover for Flip the Funnel af Joseph Jaffe, 9780470487853
Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780470487853
Indbinding:
Hardback
ISBN-10:
0470487852
Kategori:
Udg. Dato:
9 feb 2010
Størrelse i cm:
23,2 x 16,0 x 2,9
Oplagsdato:
9 feb 2010
Forfatter(e):

Flip the Funnel

- How to Use Existing Customers to Gain New Ones
Engelsk
Hardback 2010
Format:

Bog beskrivelse
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
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Specifikationer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780470487853
Indbinding:
Hardback
ISBN-10:
0470487852
Kategori:
Udg. Dato:
9 feb 2010
Størrelse i cm:
23,2 x 16,0 x 2,9
Oplagsdato:
9 feb 2010
Forfatter(e):
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