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Flip the Funnel
- How to Use Existing Customers to Gain New Ones
Engelsk Hardback
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Flip the Funnel

- How to Use Existing Customers to Gain New Ones
Engelsk Hardback

224 kr
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Om denne bog
Why customer retention is the new acquisition It costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780470487853
Indbinding:
Hardback
Udgave:
ISBN-10:
0470487852
Kategori:
Udg. Dato:
9 feb 2010
Længde:
29mm
Bredde:
160mm
Højde:
232mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
9 feb 2010
Forfatter(e):
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