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Football Brands
Engelsk
Bogcover for Football Brands af S. Bridgewater, 9780230232532
Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9780230232532
Indbinding:
Hardback
ISBN-10:
0230232531
Udg. Dato:
29 apr 2010
Størrelse i cm:
24,1 x 16,2 x 1,7
Oplagsdato:
29 apr 2010
Forfatter(e):

Football Brands

Engelsk
Hardback 2010
Format:

Bog beskrivelse
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
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524,24 kr
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463 kr
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Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9780230232532
Indbinding:
Hardback
ISBN-10:
0230232531
Udg. Dato:
29 apr 2010
Størrelse i cm:
24,1 x 16,2 x 1,7
Oplagsdato:
29 apr 2010
Forfatter(e):
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