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For Immediate Release

- Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Af: Karen Kelly, Ronn Torossian Engelsk Paperback

For Immediate Release

- Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Af: Karen Kelly, Ronn Torossian Engelsk Paperback
Tjek vores konkurrenters priser
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive -- and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that -- while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation; Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them; Promote the interests of your brand or business; deter or potentially stop what is not in your interest; Build on great press, and avoid or minimize bad press; Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see; Handle a crisis in the most effective and efficient manner; See the positive difference effective PR makes through compelling case studies -- Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others -- and your own business.
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Tjek vores konkurrenters priser
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive -- and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that -- while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation; Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them; Promote the interests of your brand or business; deter or potentially stop what is not in your interest; Build on great press, and avoid or minimize bad press; Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see; Handle a crisis in the most effective and efficient manner; See the positive difference effective PR makes through compelling case studies -- Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others -- and your own business.
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Produktdetaljer
Sprog: Engelsk
Sider: 288
ISBN-13: 9781953295095
Indbinding: Paperback
Udgave:
ISBN-10: 1953295096
Kategori: PR
Udg. Dato: 30 mar 2021
Længde: 20mm
Bredde: 227mm
Højde: 153mm
Forlag: BenBella Books
Oplagsdato: 30 mar 2021
Forfatter(e): Karen Kelly, Ronn Torossian
Forfatter(e) Karen Kelly, Ronn Torossian

Kategori PR

ISBN-13 9781953295095

Sprog Engelsk

Indbinding Paperback

Sider 288

Udgave

Længde 20mm

Bredde 227mm

Højde 153mm

Udg. Dato 30 mar 2021

Oplagsdato 30 mar 2021

Forlag BenBella Books

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