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For Immediate Release
- Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Af: Karen Kelly, Ronn Torossian
Engelsk
Bogcover for For Immediate Release af Karen Kelly, Ronn Torossian, 9781953295095
Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781953295095
Indbinding:
Paperback
ISBN-10:
1953295096
Kategori:
PR
Udg. Dato:
30 mar 2021
Størrelse i cm:
15,3 x 22,7 x 2,0
Forlag:
Oplagsdato:
30 mar 2021
Forfatter(e):
Genre:

For Immediate Release

- Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Af: Karen Kelly, Ronn Torossian
Engelsk
Paperback 2021
Format:
Paperback
Bog beskrivelse
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive -- and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that -- while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation; Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them; Promote the interests of your brand or business; deter or potentially stop what is not in your interest; Build on great press, and avoid or minimize bad press; Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see; Handle a crisis in the most effective and efficient manner; See the positive difference effective PR makes through compelling case studies -- Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others -- and your own business.
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Specifikationer
Sprog:
Engelsk
Sider:
288
ISBN-13:
9781953295095
Indbinding:
Paperback
ISBN-10:
1953295096
Kategori:
PR
Udg. Dato:
30 mar 2021
Størrelse i cm:
15,3 x 22,7 x 2,0
Forlag:
Oplagsdato:
30 mar 2021
Forfatter(e):
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