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Foreign Languages in Advertising
- Linguistic and Marketing Perspectives
Engelsk
Bogcover for Foreign Languages in Advertising af Jos Hornikx, Frank van Meurs, 9783030316907
Specifikationer
Sprog:
Engelsk
Sider:
253
ISBN-13:
9783030316907
Indbinding:
Hardback
ISBN-10:
3030316904
Udg. Dato:
2 jan 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 jan 2020
Forfatter(e):

Foreign Languages in Advertising

- Linguistic and Marketing Perspectives
Engelsk
Hardback 2020
Format:

Bog beskrivelse
Based on consumer culture positioning strategies in marketing, three language strategies are presented: foreign language display to express foreignness, English to highlight globalness, and local language to appeal to ethnicity (for instance, Spanish for Hispanics in the USA).
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Specifikationer
Sprog:
Engelsk
Sider:
253
ISBN-13:
9783030316907
Indbinding:
Hardback
ISBN-10:
3030316904
Udg. Dato:
2 jan 2020
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
2 jan 2020
Forfatter(e):
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