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Fostering Brand Community Through Social Media
Engelsk
Bogcover for Fostering Brand Community Through Social Media af Debra A. Laverie, Jr. William F. Humphrey, Shannon B. Rinaldo, 9781606499405
Specifikationer
Sprog:
Engelsk
Sider:
90
ISBN-13:
9781606499405
Indbinding:
Paperback
ISBN-10:
1606499408
Kategori:
Udg. Dato:
28 feb 2016
Størrelse i cm:
22,8 x 15,2 x 0,5
Oplagsdato:
28 feb 2016

Fostering Brand Community Through Social Media

Engelsk
Paperback 2016
Format:

Bog beskrivelse
Focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities.
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Specifikationer
Sprog:
Engelsk
Sider:
90
ISBN-13:
9781606499405
Indbinding:
Paperback
ISBN-10:
1606499408
Kategori:
Udg. Dato:
28 feb 2016
Størrelse i cm:
22,8 x 15,2 x 0,5
Oplagsdato:
28 feb 2016
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