Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Foundations of Corporate Heritage
Engelsk
Bogcover for Foundations of Corporate Heritage af , 9781138833579
Specifikationer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9781138833579
Indbinding:
Paperback
ISBN-10:
1138833576
Udg. Dato:
29 jan 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
29 jan 2024

Foundations of Corporate Heritage

Engelsk
Paperback 2024
Format:

Bog beskrivelse

Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation''s patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind.

With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.

... Vis mere

Hos Booktok
415 kr
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
324
ISBN-13:
9781138833579
Indbinding:
Paperback
ISBN-10:
1138833576
Udg. Dato:
29 jan 2024
Størrelse i cm:
23,4 x 15,6
Oplagsdato:
29 jan 2024
Finder produkter...
Kategori sammenhænge