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Foundations of Marketing
Engelsk
Foto på vej
Specifikationer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781305405769
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1305405765
Kategori:
Udg. Dato:
7 jan 2016
Størrelse i cm:
21,8 x 27,6 x 2,0
Oplagsdato:
7 jan 2016
Forfatter(e):

Foundations of Marketing

Engelsk
Paperback 2016
Format:

Bog beskrivelse
Discover the essentials in today’s marketing and examine the latest trends with the significant visuals and stimulating, timely discussions in the book that’s popular with students from all backgrounds: FOUNDATIONS OF MARKETING, 7E. Meaningful coverage of current marketing strategies and concepts explores social media, sustainability, globalization, customer relationship management, supply chain management, and digital marketing. You study emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, as the authors depict the changing nature of business and prepare you for success in a competitive world. Captivating photos, screenshots, advertisements, and examples from actual life illustrate the issues, while a wealth of learning supplements, such as podcasts, videos, and an interactive marketing plan, help you develop the practical decision-making and marketing skills you need for professional success.
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Specifikationer
Sprog:
Engelsk
Sider:
544
ISBN-13:
9781305405769
Indbinding:
Paperback
Udgave:
7
ISBN-10:
1305405765
Kategori:
Udg. Dato:
7 jan 2016
Størrelse i cm:
21,8 x 27,6 x 2,0
Oplagsdato:
7 jan 2016
Forfatter(e):
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