Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Framework for Marketing Management, A, Global Edition
- European Edition
Engelsk
Bogcover for Framework for Marketing Management, A, Global Edition af Philip Kotler, Kevin Keller, 9781292093147
Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781292093147
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1292093145
Udg. Dato:
18 jun 2015
Størrelse i cm:
19,0 x 23,2 x 1,8
Oplagsdato:
18 jun 2015
Forfatter(e):

Framework for Marketing Management, A, Global Edition

- European Edition
Engelsk
Paperback 2015
Format:

Bog beskrivelse

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

... Vis mere

Hos Booktok
731 kr
Læg i kurv nu
Sikker betaling
6 - 8 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
352
ISBN-13:
9781292093147
Indbinding:
Paperback
Udgave:
6
ISBN-10:
1292093145
Udg. Dato:
18 jun 2015
Størrelse i cm:
19,0 x 23,2 x 1,8
Oplagsdato:
18 jun 2015
Forfatter(e):
Finder produkter...
Kategori sammenhænge