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From Art to Marketing
- The Relevance of Authenticity to Contemporary Consumer Culture
Engelsk
Bogcover for From Art to Marketing af Marta Massi, 9783030170073
Specifikationer
Sprog:
Engelsk
Sider:
151
ISBN-13:
9783030170073
Indbinding:
Hardback
ISBN-10:
3030170071
Kategori:
Udg. Dato:
10 mar 2023
Størrelse i cm:
15,2 x 21,7 x 1,7
Oplagsdato:
10 mar 2023
Forfatter(e):

From Art to Marketing

- The Relevance of Authenticity to Contemporary Consumer Culture
Engelsk
Hardback 2023
Format:

Bog beskrivelse

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.

 

 

 

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Specifikationer
Sprog:
Engelsk
Sider:
151
ISBN-13:
9783030170073
Indbinding:
Hardback
ISBN-10:
3030170071
Kategori:
Udg. Dato:
10 mar 2023
Størrelse i cm:
15,2 x 21,7 x 1,7
Oplagsdato:
10 mar 2023
Forfatter(e):
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