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From Awareness to Commitment in Public Health Campaigns
- The Awareness Myth
Engelsk
Bogcover for From Awareness to Commitment in Public Health Campaigns af Myleea D. Hill, Marceline Thompson-Hayes, 9781498533317
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781498533317
Indbinding:
Paperback
ISBN-10:
1498533310
Udg. Dato:
7 feb 2020
Størrelse i cm:
15,6 x 23,4 x 2,2
Oplagsdato:
7 feb 2020

From Awareness to Commitment in Public Health Campaigns

- The Awareness Myth
Engelsk
Paperback 2020
Format:

Bog beskrivelse
Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).
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Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9781498533317
Indbinding:
Paperback
ISBN-10:
1498533310
Udg. Dato:
7 feb 2020
Størrelse i cm:
15,6 x 23,4 x 2,2
Oplagsdato:
7 feb 2020
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