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From customer to user
- crack the most significant challenge in business
Engelsk
Bogcover for From customer to user af Jacob Johansen, 9788740668414
Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9788740668414
Format:
ePub
ISBN-10:
874066841X
Udg. Dato:
3 maj 2021
Oplagsdato:
3 maj 2021
Forfatter(e):
E-bog 2021

Bog beskrivelse
This book will enable you to crack the most significant challenge in business: applying and maintaining a constant outside-in perspective. Stop focusing on customers and expand your worldview to users. All you have to do is fulfil the needs of users. Following user needs creates a new compass for your business to navigate by. Based in Shanghai, Jacob Johansen facilitates the transformation of brands and organizations. This book builds on his experiences remaking some of the world's most influential companies. In "From Customer to User," he shares his provoking and groundbreaking principles for the business organizations of the future.
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140 kr
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Specifikationer
Sprog:
Engelsk
Sider:
224
ISBN-13:
9788740668414
Format:
ePub
ISBN-10:
874066841X
Udg. Dato:
3 maj 2021
Oplagsdato:
3 maj 2021
Forfatter(e):
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