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Fundamentals and Practice of Marketing
Engelsk
Bogcover for Fundamentals and Practice of Marketing af Adrian Mackay, John Wilmshurst, 9780750654494
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780750654494
Indbinding:
Paperback
Udgave:
4
ISBN-10:
075065449X
Kategori:
Udg. Dato:
6 aug 2002
Størrelse i cm:
24,3 x 18,9 x 2,2
Oplagsdato:
6 aug 2002

Fundamentals and Practice of Marketing

Engelsk
Paperback 2002
Format:

Bog beskrivelse
The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

''The Fundamentals and Practice of Marketing'' has been substantially revised to take into account recent developments in the field - most particularly the changes wrought by new technology. It now follows a new structure and includes:

* New chapters on: direct marketing, public relations; integrated marketing planning; wholesale and retail operations; relationship marketing;
* Material on: services marketing, e-commerce, ethics and social responsibility, B2B marketing and external marketing environment
* A range of new examples

The book is accompanied by online resources for tutors which include: guidance notes on teaching methods for each chapter, case studies with suggested solutions and approaches, questions for discussion, and OHP masters.







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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780750654494
Indbinding:
Paperback
Udgave:
4
ISBN-10:
075065449X
Kategori:
Udg. Dato:
6 aug 2002
Størrelse i cm:
24,3 x 18,9 x 2,2
Oplagsdato:
6 aug 2002
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