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Fundamentals of Advertising
Engelsk
Bogcover for Fundamentals of Advertising af Adrian Mackay, John Wilmshurst, 9780750615624
Specifikationer
Sprog:
Engelsk
Sider:
408
ISBN-13:
9780750615624
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0750615621
Kategori:
Udg. Dato:
1 sep 1999
Størrelse i cm:
23,3 x 16,3 x 2,3
Oplagsdato:
1 sep 1999
Genre:

Fundamentals of Advertising

Engelsk
Paperback 1999
Format:

Bog beskrivelse
The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship.

The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques.

Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.







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Specifikationer
Sprog:
Engelsk
Sider:
408
ISBN-13:
9780750615624
Indbinding:
Paperback
Udgave:
2
ISBN-10:
0750615621
Kategori:
Udg. Dato:
1 sep 1999
Størrelse i cm:
23,3 x 16,3 x 2,3
Oplagsdato:
1 sep 1999
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