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Fundraising and Nonprofit Marketing

- A Research Overview
Af: Roger Bennett Engelsk Hardback

Fundraising and Nonprofit Marketing

- A Research Overview
Af: Roger Bennett Engelsk Hardback
Tjek vores konkurrenters priser

This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.

This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research.

Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.

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This book provides a concise introduction to the latest research in the fundraising and nonprofit marketing field. It details the foundational studies in the area, reviews current controversies, outlines the main theories and models of fundraising, and presents suggestions for future research.

This second edition, as well as providing an update on recent significant contributions to the fundraising and nonprofit marketing domain, contains additional material on crowdfunding, the effects of disintermediation of charity giving, the consequences for fundraising of the Covid pandemic, public perceptions of the role of administrative expenditure by nonprofits, the influence of donors’ levels of trust in charities, and disaster relief fundraising. The text guides the reader through the myriad of nonprofit marketing and fundraising research, summarises key findings and current thinking on fundraising strategies and processes, and offers conceptual insights into emerging themes. It highlights the studies that have the greatest contemporary importance and identifies gaps in knowledge that need to be addressed via further research.

Thus, the book provides an invaluable introduction to the literature on fundraising and nonprofit marketing and a convenient reference for students, for beginning researchers, and for more experienced academics and practitioners with interests in the nonprofit and fundraising field.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 122
ISBN-13: 9781032428093
Indbinding: Hardback
Udgave: 2
ISBN-10: 1032428090
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 18 jul 2023
Længde: 15mm
Bredde: 223mm
Højde: 143mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 18 jul 2023
Forfatter(e): Roger Bennett
Forfatter(e) Roger Bennett

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032428093

Sprog Engelsk

Indbinding Hardback

Sider 122

Udgave 2

Længde 15mm

Bredde 223mm

Højde 143mm

Udg. Dato 18 jul 2023

Oplagsdato 18 jul 2023

Forlag Taylor & Francis Ltd

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