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Fundraising Management
- Analysis, Planning and Practice
Engelsk Paperback
Fundraising Management
- Analysis, Planning and Practice
Engelsk Paperback

688 kr
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Om denne bog

Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and a new chapter on the use of social media for supporter engagement and retention.

Combining scholarly analysis with practical real life examples, Fundraising Management has been endorsed by the Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Product detaljer
Sprog:
Engelsk
Sider:
440
ISBN-13:
9780415831581
Indbinding:
Paperback
Udgave:
3
ISBN-10:
041583158X
Udg. Dato:
18 jul 2014
Længde:
20mm
Bredde:
174mm
Højde:
246mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
18 jul 2014
Forfatter(e):
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