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Fundraising Management

- Analysis, Planning and Practice
Af: Jayne George, Adrian Sargeant Engelsk Paperback

Fundraising Management

- Analysis, Planning and Practice
Af: Jayne George, Adrian Sargeant Engelsk Paperback
Tjek vores konkurrenters priser

Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics.

Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

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Applying the principles of marketing to nonprofit organisations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation.

This new edition of Fundraising Management builds on the successful previous editions by including an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Also new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator and new thinking on professional ethics.

Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising, and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

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Produktdetaljer
Sprog: Engelsk
Sider: 518
ISBN-13: 9780367563714
Indbinding: Paperback
Udgave: 4
ISBN-10: 0367563711
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 15 sep 2021
Længde: 28mm
Bredde: 246mm
Højde: 174mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 15 sep 2021
Forfatter(e): Jayne George, Adrian Sargeant
Forfatter(e) Jayne George, Adrian Sargeant

Kategori Salgs- & markedsføringsledelse

ISBN-13 9780367563714

Sprog Engelsk

Indbinding Paperback

Sider 518

Udgave 4

Længde 28mm

Bredde 246mm

Højde 174mm

Udg. Dato 15 sep 2021

Oplagsdato 15 sep 2021

Forlag Taylor & Francis Ltd

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