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Gamification Marketing For Dummies
Engelsk Paperback
Gamification Marketing For Dummies
Engelsk Paperback

211 kr
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Om denne bog
Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing resultsLearn how to choose or commission the right games for your marketPlan and execute a successful gamification strategyLearn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9781119663973
Indbinding:
Paperback
Udgave:
ISBN-10:
1119663970
Udg. Dato:
13 nov 2020
Længde:
19mm
Bredde:
232mm
Højde:
188mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
13 nov 2020
Forfatter(e):
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