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Garlic Capital of the World
- Gilroy, Garlic, and the Making of a Festive Foodscape
Engelsk
Bogcover for Garlic Capital of the World af Pauline Adema, 9781604731217
Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781604731217
Indbinding:
Paperback
ISBN-10:
1604731214
Udg. Dato:
30 jan 2009
Størrelse i cm:
22,0 x 14,9 x 1,5
Oplagsdato:
30 jan 2009
Forfatter(e):

Garlic Capital of the World

- Gilroy, Garlic, and the Making of a Festive Foodscape
Engelsk
Paperback 2009
Format:

Bog beskrivelse
According to Pauline Adema, you smell Gilroy, California, before you see it. In Garlic Capital of the World, she examines the role of food and festivals in creating a place brand or marketable identity. The author scrutinizes how Gilroy successfully transformed a negative association with the pungent bulb into a highly successful tourism and marketing campaign.
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Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9781604731217
Indbinding:
Paperback
ISBN-10:
1604731214
Udg. Dato:
30 jan 2009
Størrelse i cm:
22,0 x 14,9 x 1,5
Oplagsdato:
30 jan 2009
Forfatter(e):
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