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Gender and Political Marketing in the United States and the 2016 Presidential Election
- An Analysis of Why She Lost
Engelsk Paperback

Gender and Political Marketing in the United States and the 2016 Presidential Election

- An Analysis of Why She Lost
Engelsk Paperback

471 kr
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Om denne bog
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media. 

Product detaljer
Sprog:
Engelsk
Sider:
183
ISBN-13:
9783030130718
Indbinding:
Paperback
Udgave:
ISBN-10:
3030130711
Udg. Dato:
25 jul 2019
Længde:
0mm
Bredde:
148mm
Højde:
210mm
Forlag:
Springer Nature Switzerland AG
Oplagsdato:
25 jul 2019
Forfatter(e):
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