Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Gendering Theory in Marketing and Consumer Research
Engelsk
Bogcover for Gendering Theory in Marketing and Consumer Research af , 9780367077075
Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9780367077075
Indbinding:
Paperback
ISBN-10:
0367077078
Udg. Dato:
18 okt 2018
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
18 okt 2018

Gendering Theory in Marketing and Consumer Research

Engelsk
Paperback 2018
Format:

Bog beskrivelse

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and gendering theory in new ways, accommodating recent intersectional, material-discursive, and practice-oriented theorisations. Connecting the study of marketing and consumer behaviour to different theoretical perspectives on gender, the contributors explore and critically examine the gendered nature and dimensions of contemporary marketplace activity. Through innovative conceptual development and insightful empirical analyses, the book offers important scholarly contributions to the literature on gender, marketing, and consumer research, and advances our understanding of gender as lived experience and socially regulated performance. It also frequently employ an intersectionalist perspective, theorising gender as only a part of one’s subject position, which is constituted by mutually reinforcing categories. The book will be essential reading for students, scholars, and practitioners who are interested in the implications and contemporary manifestations of gender as a cultural category in the marketplace. This book was originally published as a special issue of the Journal of Marketing Management.

... Vis mere

Forlags Vejl. pris
535,89 kr
Hos Booktok
471 kr
spar 12%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
212
ISBN-13:
9780367077075
Indbinding:
Paperback
ISBN-10:
0367077078
Udg. Dato:
18 okt 2018
Størrelse i cm:
24,6 x 17,4
Oplagsdato:
18 okt 2018
Finder produkter...
Kategori sammenhænge