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George Gallup in Hollywood
Engelsk Hardback
George Gallup in Hollywood
Engelsk Hardback

968 kr
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Om denne bog
Takes a look at the film industry's use of opinion polling in the 1930s and '40s. George Gallup's polling techniques first achieved fame when he accurately predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his approach to market research.
Product detaljer
Sprog:
Engelsk
Sider:
304
ISBN-13:
9780231121323
Indbinding:
Hardback
Udgave:
ISBN-10:
0231121326
Udg. Dato:
7 nov 2006
Længde:
0mm
Bredde:
0mm
Højde:
0mm
Forlag:
Columbia University Press
Oplagsdato:
7 nov 2006
Forfatter(e):
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