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Global Brand Strategy
- World-wise Marketing in the Age of Branding
Engelsk
Bogcover for Global Brand Strategy af Jan-Benedict Steenkamp, 9781349956999
Specifikationer
Sprog:
Engelsk
Sider:
319
ISBN-13:
9781349956999
Indbinding:
Paperback
ISBN-10:
1349956996
Udg. Dato:
12 jul 2018
Størrelse i cm:
14,8 x 20,9 x 3,3
Oplagsdato:
12 jul 2018
Forfatter(e):

Global Brand Strategy

- World-wise Marketing in the Age of Branding
Engelsk
Paperback 2018
Format:

Bog beskrivelse
Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
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Specifikationer
Sprog:
Engelsk
Sider:
319
ISBN-13:
9781349956999
Indbinding:
Paperback
ISBN-10:
1349956996
Udg. Dato:
12 jul 2018
Størrelse i cm:
14,8 x 20,9 x 3,3
Oplagsdato:
12 jul 2018
Forfatter(e):
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