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Global Brands
- The Evolution of Multinationals in Alcoholic Beverages
Engelsk
Bogcover for Global Brands af Teresa da Silva Lopes, 9781107669734
Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9781107669734
Indbinding:
Paperback
ISBN-10:
1107669731
Udg. Dato:
26 sep 2013
Størrelse i cm:
23,0 x 15,4 x 2,3
Oplagsdato:
26 sep 2013
Forfatter(e):

Global Brands

- The Evolution of Multinationals in Alcoholic Beverages
Engelsk
Paperback 2013
Format:

Bog beskrivelse
Global Brands, first published in 2007, contrasts with existing studies by providing a new dimension to the literature on the growth of multinationals through the focus on brands, using an institutional and evolutionary approach based on original and published sources about the beverage industry and firms.
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Specifikationer
Sprog:
Engelsk
Sider:
348
ISBN-13:
9781107669734
Indbinding:
Paperback
ISBN-10:
1107669731
Udg. Dato:
26 sep 2013
Størrelse i cm:
23,0 x 15,4 x 2,3
Oplagsdato:
26 sep 2013
Forfatter(e):
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