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Global Fashion Business
- International Retailing, Marketing, and Merchandising
Engelsk Paperback
Global Fashion Business
- International Retailing, Marketing, and Merchandising
Engelsk Paperback

383 kr
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6 - 8 hverdage

Om denne bog

In today’s climate, bringing your fashion brand to new international territories is more challenging than ever. In Global Fashion Business, Byoungho Ellie Jin helps you to take this next step.

Diverse examples from large and small companies, developing and developed countries, and online and offline retailers set a precedent for overcoming economic, cultural, legal, and regulatory obstacles. Practical approaches also outline methods of marketing and retailing, while chapters on topics including pricing, entry market selection and product development combine to cover everything you need to know to take your business further than ever before.

Product detaljer
Sprog:
Engelsk
Sider:
272
ISBN-13:
9781350180185
Indbinding:
Paperback
Udgave:
ISBN-10:
1350180181
Udg. Dato:
8 aug 2024
Længde:
17mm
Bredde:
191mm
Højde:
245mm
Forlag:
Bloomsbury Publishing PLC
Oplagsdato:
8 aug 2024
Forfatter(e):
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