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Global Innovation
- Developing Your Business For A Global Market
Engelsk Paperback

Global Innovation

- Developing Your Business For A Global Market
Engelsk Paperback

291 kr
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23 - 25 hverdage

Om denne bog
Companies planning to expand their export business base or to enter international markets for the first time need to focus their strengths and match them with market opportunities.

The process of interaction, integration between people, companies, governments and nations is driven by international trade and investment, which in turn is aided by technology and innovation. A company’s success is likely to be founded or reinforced by innovation which will need to be protected and supported by expert advice or partnerships. Global Innovation offers encouragement to innovators, advice on essential preparation for exporters and export strategy including a five-point approach to identifying priority markets.

The book is spilt into three parts:

  • Part One: ENCOURAGING INNOVATORS
  • Part Two: PREPARING TO EXPORT
  • Part Three: ADDRESSING TARGET MARKETS.

    The book also includes details of priority markets for export such as United States, France, Japan, Germany, China and more. With foreword by Chris Southworth, Secretary General, ICC United Kingdom and contribution from key industry experts such as Coventry University, Basck, BExA, Patentgate, TAIO, and Chartered Institute of Procurement and Supply to name a few, this is an indispensable guide for business to expand their goods, services, process and IP’s into the global market.

Product detaljer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781787198609
Indbinding:
Paperback
Udgave:
ISBN-10:
178719860X
Udg. Dato:
30 jul 2020
Længde:
16mm
Bredde:
227mm
Højde:
153mm
Forlag:
Legend Press Ltd
Oplagsdato:
30 jul 2020
Forfatter(e):
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