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Global Marketing, Global Edition

Af: Warren Keegan, Mark Green Engelsk Paperback

Global Marketing, Global Edition

Af: Warren Keegan, Mark Green Engelsk Paperback
Tjek vores konkurrenters priser

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in global marketing.

Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab Marketing

MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Tjek vores konkurrenters priser
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Tjek vores konkurrenters priser

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

For courses in global marketing.

Familiarizes students with global marketing and the global business environment

Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Reach every student by pairing this text with Pearson MyLab Marketing

MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Produktdetaljer
Sprog: Engelsk
Sider: 632
ISBN-13: 9781292304021
Indbinding: Paperback
Udgave: 10
ISBN-10: 1292304022
Udg. Dato: 20 feb 2020
Længde: 20mm
Bredde: 272mm
Højde: 458mm
Forlag: Pearson Education Limited
Oplagsdato: 20 feb 2020
Forfatter(e): Warren Keegan, Mark Green
Forfatter(e) Warren Keegan, Mark Green


Kategori Salgs- & markedsføringsledelse


ISBN-13 9781292304021


Sprog Engelsk


Indbinding Paperback


Sider 632


Udgave 10


Længde 20mm


Bredde 272mm


Højde 458mm


Udg. Dato 20 feb 2020


Oplagsdato 20 feb 2020


Forlag Pearson Education Limited

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