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Global Marketing Strategy
- An Executive Digest
Engelsk
Bogcover for Global Marketing Strategy af Bodo B. Schlegelmilch, 9783319799216
Specifikationer
Sprog:
Engelsk
Sider:
249
ISBN-13:
9783319799216
Indbinding:
Paperback
ISBN-10:
3319799215
Kategori:
Udg. Dato:
24 apr 2018
Størrelse i cm:
15,5 x 23,4 x 2,2
Oplagsdato:
24 apr 2018
Forfatter(e):

Global Marketing Strategy

- An Executive Digest
Engelsk
Paperback 2018
Format:

Bog beskrivelse
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.
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Specifikationer
Sprog:
Engelsk
Sider:
249
ISBN-13:
9783319799216
Indbinding:
Paperback
ISBN-10:
3319799215
Kategori:
Udg. Dato:
24 apr 2018
Størrelse i cm:
15,5 x 23,4 x 2,2
Oplagsdato:
24 apr 2018
Forfatter(e):
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