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Global Public Relations

- Spanning Borders, Spanning Cultures
Af: Ashli Quesinberry Stokes, Alan R. Freitag Engelsk Paperback

Global Public Relations

- Spanning Borders, Spanning Cultures
Af: Ashli Quesinberry Stokes, Alan R. Freitag Engelsk Paperback
Tjek vores konkurrenters priser

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world. 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

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Tjek vores konkurrenters priser

This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.

Written in a straightforward, lively style, the book covers: 

  • foundational theories, and factors that shape the discipline
  • communication across cultures
  • trends affecting the public relations profession throughout the world. 

Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.  

Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.

 

A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/

Vis mere
Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 328
ISBN-13: 9780415448154
Indbinding: Paperback
Udgave:
ISBN-10: 0415448158
Kategori: Nyhedsmedier og journalistik
Udg. Dato: 22 dec 2008
Længde: 16mm
Bredde: 174mm
Højde: 245mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 22 dec 2008
Forfatter(e): Ashli Quesinberry Stokes, Alan R. Freitag
Forfatter(e) Ashli Quesinberry Stokes, Alan R. Freitag

Kategori Nyhedsmedier og journalistik

ISBN-13 9780415448154

Sprog Engelsk

Indbinding Paperback

Sider 328

Udgave

Længde 16mm

Bredde 174mm

Højde 245mm

Udg. Dato 22 dec 2008

Oplagsdato 22 dec 2008

Forlag Taylor & Francis Ltd

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