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Global Strategy in the Service Industries
- Dynamics, Analysis, Growth
Engelsk
Bogcover for Global Strategy in the Service Industries af Mario Glowik, 9781138927933
Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781138927933
Indbinding:
Paperback
ISBN-10:
1138927937
Udg. Dato:
2 maj 2017
Størrelse i cm:
17,6 x 24,6 x 1,4
Oplagsdato:
2 maj 2017
Forfatter(e):

Global Strategy in the Service Industries

- Dynamics, Analysis, Growth
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Global service-based firms are often ''born global,'' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

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Specifikationer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781138927933
Indbinding:
Paperback
ISBN-10:
1138927937
Udg. Dato:
2 maj 2017
Størrelse i cm:
17,6 x 24,6 x 1,4
Oplagsdato:
2 maj 2017
Forfatter(e):
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