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Global Strategy in the Service Industries
- Dynamics, Analysis, Growth
Engelsk Paperback
Global Strategy in the Service Industries
- Dynamics, Analysis, Growth
Engelsk Paperback

545 kr
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Om denne bog

Global service-based firms are often ''born global,'' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.

Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global business.

Written by a leading expert in the field, this multidisciplinary text is a vital read for all scholars and students wishing to view strategic relationships from the focal point of service industries.

Product detaljer
Sprog:
Engelsk
Sider:
194
ISBN-13:
9781138927933
Indbinding:
Paperback
Udgave:
ISBN-10:
1138927937
Udg. Dato:
2 maj 2017
Længde:
14mm
Bredde:
246mm
Højde:
176mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
2 maj 2017
Forfatter(e):
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