Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Globalisation and Advertising in Emerging Economies
- Brazil, Russia, India and China
Engelsk
Bogcover for Globalisation and Advertising in Emerging Economies af Lynne Ciochetto, 9781138014213
Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781138014213
Indbinding:
Paperback
ISBN-10:
1138014214
Udg. Dato:
10 jan 2014
Størrelse i cm:
23,4 x 15,6 x 1,6
Oplagsdato:
10 jan 2014
Forfatter(e):

Globalisation and Advertising in Emerging Economies

- Brazil, Russia, India and China
Engelsk
Paperback 2014
Format:

Bog beskrivelse

Brazil, Russia, India and China are four of the largest and most dynamic contemporary emerging economies in the world. Strong economic growth in each of these economies has been accompanied by the expansion of the advertising and consumer goods sectors. Using a series of country studies, this book explores the dynamics of global capitalism from the perspective of global advertising.

The book highlights the on-going expansion of advertising and consumerism against the wider socio-economic, political and cultural contexts. It provides fresh insights about contemporary global priorities, and argues that advertising plays a key role linking culture and the economy. By presenting individual case studies of advertising campaigns, it offers examples of the globalisation of specific brands. Environmental implications of the expansion of advertising and its role in stimulating consumerism are explored in the context of the four emerging economies. The book compares and contrasts the individual country profiles, and makes an assessment of the validity of the argument regarding their projected importance and the likelihood of their future dominance of the global economy.

... Vis mere

Forlags Vejl. pris
9.321,40 kr
Hos Booktok
396 kr
spar 96%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
200
ISBN-13:
9781138014213
Indbinding:
Paperback
ISBN-10:
1138014214
Udg. Dato:
10 jan 2014
Størrelse i cm:
23,4 x 15,6 x 1,6
Oplagsdato:
10 jan 2014
Forfatter(e):
Finder produkter...
Kategori sammenhænge