Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Go Luck Yourself
- 40 ways to stack the odds in your brand's favour
Engelsk Paperback

Go Luck Yourself

- 40 ways to stack the odds in your brand's favour
Engelsk Paperback

152 kr
Tilføj til kurv
Sikker betaling
6 - 8 hverdage

Om denne bog
<p>Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story &ndash; and every failure.<br><br>In <i>Go Luck Yourself</i>, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO&not;Æ. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand's favour.<br><br>Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.<br><br>He'll show you how to uncover your organisation's hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.<br><br>Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.<br><br>Now Go Luck Yourself . . .</p>
Product detaljer
Sprog:
Engelsk
Sider:
228
ISBN-13:
9780857198884
Indbinding:
Paperback
Udgave:
ISBN-10:
0857198882
Kategori:
Udg. Dato:
8 jun 2021
Længde:
17mm
Bredde:
216mm
Højde:
138mm
Forlag:
Harriman House Publishing
Oplagsdato:
8 jun 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge