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Great American Blow-up
- Puffery in Advertising and Selling
Engelsk
Bogcover for Great American Blow-up af Ivan L. Preston, 9780299152543
Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780299152543
Indbinding:
Paperback
ISBN-10:
0299152545
Kategori:
Udg. Dato:
30 aug 1996
Størrelse i cm:
15,5 x 22,8 x 1,5
Oplagsdato:
30 aug 1996
Forfatter(e):

Great American Blow-up

- Puffery in Advertising and Selling
Engelsk
Paperback 1996
Format:

Bog beskrivelse
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
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Specifikationer
Sprog:
Engelsk
Sider:
256
ISBN-13:
9780299152543
Indbinding:
Paperback
ISBN-10:
0299152545
Kategori:
Udg. Dato:
30 aug 1996
Størrelse i cm:
15,5 x 22,8 x 1,5
Oplagsdato:
30 aug 1996
Forfatter(e):
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