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Green Advertising and the Reluctant Consumer
Engelsk
Bogcover for Green Advertising and the Reluctant Consumer af , 9781032930145
Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781032930145
Indbinding:
Paperback
ISBN-10:
1032930144
Kategori:
Udg. Dato:
14 okt 2024
Størrelse i cm:
27,9 x 20,8 x 1,2
Oplagsdato:
14 okt 2024

Green Advertising and the Reluctant Consumer

Engelsk
Paperback 2024
Format:

Bog beskrivelse

This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research.

This book was originally published as a special issue of the Journal of Advertising.

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Specifikationer
Sprog:
Engelsk
Sider:
146
ISBN-13:
9781032930145
Indbinding:
Paperback
ISBN-10:
1032930144
Kategori:
Udg. Dato:
14 okt 2024
Størrelse i cm:
27,9 x 20,8 x 1,2
Oplagsdato:
14 okt 2024
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