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Green Branding

- Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Engelsk Paperback
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Green Branding

- Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management
Engelsk Paperback

554 kr
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23 - 25 hverdage

Om denne bog

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? 


Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.


Inspiring for all who want to make green brands strong. 


Translated with www.DeepL.com/Translator (free version)




Product detaljer
Sprog:
Engelsk
Sider:
147
ISBN-13:
9783658360597
Indbinding:
Paperback
Udgave:
ISBN-10:
3658360593
Kategori:
Udg. Dato:
15 mar 2022
Længde:
0mm
Bredde:
155mm
Højde:
235mm
Forlag:
Springer
Oplagsdato:
15 mar 2022
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