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Green Marketing and Management in Emerging Markets
- The Crucial Role of People Management in Successful Implementation
Engelsk
Bogcover for Green Marketing and Management in Emerging Markets af , 9783030730062
Specifikationer
Sprog:
Engelsk
Sider:
182
ISBN-13:
9783030730062
Indbinding:
Hardback
ISBN-10:
3030730069
Udg. Dato:
28 sep 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
28 sep 2021

Green Marketing and Management in Emerging Markets

- The Crucial Role of People Management in Successful Implementation
Engelsk
Hardback 2021
Format:

Bog beskrivelse
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.
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Specifikationer
Sprog:
Engelsk
Sider:
182
ISBN-13:
9783030730062
Indbinding:
Hardback
ISBN-10:
3030730069
Udg. Dato:
28 sep 2021
Størrelse i cm:
21,0 x 14,8
Oplagsdato:
28 sep 2021
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