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Greener Marketing

- A Responsible Approach to Business
Engelsk Hardback
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Greener Marketing

- A Responsible Approach to Business
Engelsk Hardback

425 kr
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Om denne bog
An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
Product detaljer
Sprog:
Engelsk
Sider:
404
ISBN-13:
9781874719007
Indbinding:
Hardback
Udgave:
ISBN-10:
1874719004
Kategori:
Udg. Dato:
1 jul 1999
Længde:
25mm
Bredde:
242mm
Højde:
165mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
1 jul 1999
Forfatter(e):
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