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Greener Marketing
- A Responsible Approach to Business
Engelsk
Bogcover for Greener Marketing af , 9781874719007
Specifikationer
Sprog:
Engelsk
Sider:
404
ISBN-13:
9781874719007
Indbinding:
Hardback
ISBN-10:
1874719004
Kategori:
Udg. Dato:
1 jul 1999
Størrelse i cm:
16,5 x 24,2 x 2,5
Oplagsdato:
1 jul 1999

Greener Marketing

- A Responsible Approach to Business
Engelsk
Hardback 1999
Format:

Bog beskrivelse
An examination of the progress of environmental marketing on a global scale. It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever-growing demands and expectations of customers. The purpose of the book is to provide practitioners with best-practice examples and actionable recommendations on how to implement green marketing activities. It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers. To achieve a comprehensive viewpoint, the book is split into three sections. The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in more detail, and the third provides detailed, international case studies. Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco-innovation, green marketing alliances, environmental communications, green consumers, eco-tourism and the problems associated with green marketing in developing countries.
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Specifikationer
Sprog:
Engelsk
Sider:
404
ISBN-13:
9781874719007
Indbinding:
Hardback
ISBN-10:
1874719004
Kategori:
Udg. Dato:
1 jul 1999
Størrelse i cm:
16,5 x 24,2 x 2,5
Oplagsdato:
1 jul 1999
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