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Growing Business Innovation
- Creating, Marketing and Monetising IP
Engelsk Paperback

Growing Business Innovation

- Creating, Marketing and Monetising IP
Engelsk Paperback

390 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

Product detaljer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781787198937
Indbinding:
Paperback
Udgave:
ISBN-10:
1787198936
Udg. Dato:
31 okt 2017
Længde:
18mm
Bredde:
245mm
Højde:
189mm
Forlag:
Legend Press Ltd
Oplagsdato:
31 okt 2017
Forfatter(e):
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