Store besparelser
Hurtig levering
Fri fragt over 499,-
90 dages retur
Gemte
Log ind
0
Kurv
Kurv
Growing Business Innovation
- Creating, Marketing and Monetising IP
Engelsk
Bogcover for Growing Business Innovation af , 9781787198937
Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781787198937
Indbinding:
Paperback
ISBN-10:
1787198936
Udg. Dato:
31 okt 2017
Størrelse i cm:
18,9 x 24,5 x 1,8
Oplagsdato:
31 okt 2017

Growing Business Innovation

- Creating, Marketing and Monetising IP
Engelsk
Paperback 2017
Format:

Bog beskrivelse

Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.

In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.

The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation’s IP.

... Vis mere

Forlags Vejl. pris
465,98 kr
Hos Booktok
393 kr
spar 16%
Læg i kurv nu
Sikker betaling
90 dages retur
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
250
ISBN-13:
9781787198937
Indbinding:
Paperback
ISBN-10:
1787198936
Udg. Dato:
31 okt 2017
Størrelse i cm:
18,9 x 24,5 x 1,8
Oplagsdato:
31 okt 2017
Finder produkter...
Kategori sammenhænge