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Guerrilla Marketing
- Cutting-edge strategies for the 21st century
Engelsk
Bogcover for Guerrilla Marketing af Jay Levinson, 9780749928117
Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780749928117
Indbinding:
Paperback
ISBN-10:
0749928115
Udg. Dato:
3 maj 2007
Størrelse i cm:
23,5 x 15,5 x 2,7
Oplagsdato:
3 maj 2007
Forfatter(e):
Paperback 2007
Format:

Bog beskrivelse

The book every small-business owner should own

First published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it.

In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace.

Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

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Specifikationer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780749928117
Indbinding:
Paperback
ISBN-10:
0749928115
Udg. Dato:
3 maj 2007
Størrelse i cm:
23,5 x 15,5 x 2,7
Oplagsdato:
3 maj 2007
Forfatter(e):
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