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Health Services Marketing
- A Practitioner's Guide
Engelsk
Bogcover for Health Services Marketing af Richard K. Thomas, 9780387736044
Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780387736044
Indbinding:
Paperback
ISBN-10:
0387736042
Kategori:
Udg. Dato:
19 okt 2007
Størrelse i cm:
14,9 x 23,1 x 1,0
Oplagsdato:
19 okt 2007
Forfatter(e):

Health Services Marketing

- A Practitioner's Guide
Engelsk
Paperback 2007
Format:

Bog beskrivelse

For today''s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas'' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

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Specifikationer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780387736044
Indbinding:
Paperback
ISBN-10:
0387736042
Kategori:
Udg. Dato:
19 okt 2007
Størrelse i cm:
14,9 x 23,1 x 1,0
Oplagsdato:
19 okt 2007
Forfatter(e):
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