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Health Services Marketing
- A Practitioner's Guide
Engelsk Paperback
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Health Services Marketing
- A Practitioner's Guide
Engelsk Paperback

512 kr
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Om denne bog

For today''s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas'' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game.

Product detaljer
Sprog:
Engelsk
Sider:
164
ISBN-13:
9780387736044
Indbinding:
Paperback
Udgave:
ISBN-10:
0387736042
Kategori:
Udg. Dato:
19 okt 2007
Længde:
10mm
Bredde:
231mm
Højde:
149mm
Forlag:
Springer-Verlag New York Inc.
Oplagsdato:
19 okt 2007
Forfatter(e):
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