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Hired to Fight, Hired to Win
Engelsk
Bogcover for Hired to Fight, Hired to Win af Dennis W. Johnson, 9781138786363
Specifikationer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9781138786363
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1138786365
Udg. Dato:
25 jun 2015
Størrelse i cm:
15,4 x 23,0 x 2,2
Oplagsdato:
25 jun 2015
Forfatter(e):

Hired to Fight, Hired to Win

Engelsk
Paperback 2015
Format:

Bog beskrivelse

When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do, from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena, modern, sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants.

This thoroughly updated edition of Dennis W. Johnson''s classic text, originally titled No Place for Amateurs, highlights the growing importance of social media, targeting and analytics, Super PACs and dark money in a post-Citizens United world.

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Specifikationer
Sprog:
Engelsk
Sider:
310
ISBN-13:
9781138786363
Indbinding:
Paperback
Udgave:
3
ISBN-10:
1138786365
Udg. Dato:
25 jun 2015
Størrelse i cm:
15,4 x 23,0 x 2,2
Oplagsdato:
25 jun 2015
Forfatter(e):
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