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Hitmakers

- How Brands Influence Culture
Af: Ana Andjelic Engelsk Paperback

Hitmakers

- How Brands Influence Culture
Af: Ana Andjelic Engelsk Paperback
Tjek vores konkurrenters priser

Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.

In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.

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Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally.

A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies.

In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.

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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 220
ISBN-13: 9781032874463
Indbinding: Paperback
Udgave:
ISBN-10: 1032874465
Kategori: Salgs- & markedsføringsledelse
Udg. Dato: 13 dec 2024
Længde: 14mm
Bredde: 234mm
Højde: 155mm
Forlag: Taylor & Francis Ltd
Oplagsdato: 13 dec 2024
Forfatter(e): Ana Andjelic
Forfatter(e) Ana Andjelic

Kategori Salgs- & markedsføringsledelse

ISBN-13 9781032874463

Sprog Engelsk

Indbinding Paperback

Sider 220

Udgave

Længde 14mm

Bredde 234mm

Højde 155mm

Udg. Dato 13 dec 2024

Oplagsdato 13 dec 2024

Forlag Taylor & Francis Ltd

Kategori sammenhænge