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Holy Hype
- A Guide to Religious Fervor in the Advertising of Goods and the Good News
Engelsk Hardback
Holy Hype
- A Guide to Religious Fervor in the Advertising of Goods and the Good News
Engelsk Hardback

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Holy Hype: Religious Fervor in the Advertising of Goods and the Good News defines and explores the intersection of the sacred—religious symbols, themes, and rhetoric—within the profane realm of advertising and promotion. Susan H. Sarapin and Pamela L. Morris trace the historical overlap of consumer and religious ideologies in society, offering detailed examples of its use throughout history through analyses of over a hundred collected advertisements, from monks selling copiers, to billboard messages from God, to angels and the worship of vodka. Throughout the book, the authors continually evaluate if and when the technique of ‘holy hype’ is effective through its use of recognizable sacred symbols that capture audiences’ attentions and inspire both positive and negative emotions. Scholars of communication, media studies, religion, advertising, and cultural studies will find this book particularly useful.

Product detaljer
Sprog:
Engelsk
Sider:
258
ISBN-13:
9781793629340
Indbinding:
Hardback
Udgave:
ISBN-10:
179362934X
Kategori:
Udg. Dato:
13 jan 2022
Længde:
22mm
Bredde:
236mm
Højde:
159mm
Forlag:
Lexington Books
Oplagsdato:
13 jan 2022
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